BY OYINDAMOLA LAWAL
THIS summer, Gureje lines explodes in warm colours that’ll mark you out in the crowd. The label owner, Jimi Gureje, has, over the years, transformed the local adire to unique and sensual wears with alluring blend.
Gureje, who recently showcased his summer collection at Kaoru Watanabe Taiko Centre, New York, has something for every body type — slim, tall and short.
In Gureje’s designs, there’s a superb show of artistry, which makes wears evoke timeless and beautiful aura that are the essence of modern fashion.
His classy and glamorous summer collections are detailed and fascinating; coming in different designs, styles, fabrics, colours and length.
You can reach for the stars this summer with his long linen A-line dresses. They are not only smart and simple, but stand out a lady in the crowd. They are also good for corporate, formal and casual outings.
He creatively uses trimmings to design the outfit. Also in his summer collections are blue halter-neck dress, tunics, jacket, shirt, drapy tops, dress and pants, among others. He played with colours such as black, red, purple, yellow, beige and blue.
Gureje was in the 1990s a striving designer in downtown Mushin in Lagos. Today, with perseverance abd dogged commitment to his art, he dresses celebrities in and around New York and Hollywood. From his base in Brooklyn and runs workshops on designs around the world.
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