Friday, October 26, 2012

omotola, Uche Jombo and others rock 27fab in style




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I am so happy to launch myself as a designer. These are a few of my designs that have graced the red carpet, except for the blue dress, who is patiently waiting for its buyer. I feel so glad doing this.  presently  i am working on my debut collection. For your red carpet looks, bridal, casual and corporate call 08023466793. however you can also order for any the designs above.

27FaB Launches Fabulousity














BY Oyindamola Lawal
  27FaB is very excited to launch its mini debut collection, tagged ‘fabulousity’, a word trademarked by fashion/design mogul, Kimora Lee Simmons, meaning being the best at everything, looking fabulously sexy, having the best things and flaunting your fabulousness, which every piece of this collection depicts.
   The collection emblazoned by the designer, Oyindamola Lawal is a blend of rich and sophisticated traditional clothing with clean and classic western cuts. The beautiful use of Nigerian heritage fabric with new aesthetic dimensions completed her array.
  Her mini debut collection, which is inspired by fashion mogul, Kimora Lee Simmons and the amazing African lady silhouettes, is a perfect blend of simplicity and sophistication.
   The label, which was created by Oyindamola ,a blogger and fashion/style writer has no boundaries when it comes to experimenting with different styles, designs, fabrics and colour. She tagged it ‘mini collection’ because it is a pinch of her main collection, which she intends to launch next year. However, to her, this was done to officially launch herself into the fashion scene and for the Christmas edition of Gem Woman magazine’s fashion page (SIMPLY CHIC) with the theme called BRIGHT LIGHTS.
 According to her, “Fabulousity is perfectly suited to that modern girl of today who is independent, strong and yet graceful thus enhancing her innate elegance.  This collection accentuates the feminine contour, which displays glamorous dresses, skirts, blazers, shirts, tops and pants. The designs also come in brilliant embellishments.”
   The vivacious collection, which comes with very well chosen colour palette of vibrant colours, kept in mind the need of today’s women who seek for comfort, elegance and are not afraid to express the inner beauty through fashion, most especially colour and styles.
   The collection features different fabrics including Aso-oke, ankara, lace, sari fabric, chiffon and cotton to mention just a few. Transforming hand-woven Nigerian fabric, Aso oke, into a unique flexible, edgy yet classy and well embellished ensembles, contemporary, edgy silhouettes coupled with traditional techniques gives a classy and rich look to the collection. However, the prints and embellishments add drama and wow factor, helping to make the appeal broad and inclusive. 
  Oyindamola Lawal’s amazing career in fashion, love of design and unique appeal to African ladies has helped her to create the exciting collection. She has created a coordinated range of chic, modern, edgy, classy and stylish pieces, using timeless key pieces for inspiration.
   The whole collection is edgy and futuristic with the geometrical patterns, detailed embellishments, lace, flowers, sheer shirts, cocktail dresses, one-shoulder puff evening dress, fringe skirts, embellished high waist skirts, separated pleat-detailed slit, multi-coloured Ankara blazers, rose-pattern detailed aso-oke skirt and corset, long front-zipper skirts, lace tops and white palazzo pant. Sophistication, detail and precision were the highlighting elements of this collection.
  However, the designer has also designed for few celebrities including, Omotola Jalade Ekeinde, Uche Jombo, Emem Isong and ‘Finding Goodluck’ star Florence Johnson to mention just a few.


(+234) 8023466793

Tuesday, July 24, 2012

Flawless, stylish… beauty is Ronke


 
BY OYINDAMOLA LAWAL

RONKE Ademiluyi is the brain behind Africa Fashion Week, London. In the last few years, Ronke has proved that she is not only a style icon, but also, a trendsetter.
  Having made a huge success as a clothier in the country, the pretty lawyer decided to take her love for fashion to a new dimension, promoting creative African designers in the international market with her yearly Africa Fashion Week, London, which is set to hold on August 3 and 4, 2012 at the London Spitalfield Market.
  With all her tailored signature looks, Ronke’s style is something that all can learn from

Have a sense of style
  Create your own fashion and have your own style, because it's not right to wear something that isn't you. It's often better to have a basic personal style than to always be chasing the latest ‘fad’ look.
  Have good taste in clothing. Like the lawyer-turned entrepreneur, be modest in clothing and avoid clothing of bad taste.

Be conservative




 The fair complexioned Chief Executive Officer of Rukkies Boutique is indeed a trendsetter and follower, yet very conservative. She says, “ I follow the fashion trends of every season, but in a conservative way.”

Keeping it clean and simple
  The pretty damsel knows that a clean and simple outfit can be incredibly elegant as well as very trendy.

 

Dazzle in black

   Ronke’s favourite colour is black; like they say, you cannot go wrong in black. Black is an all-around classic, and Ronke certainly takes that to heart.


Knee length dresses rocks
 It is advisable to dress yourself in the way you will be comfortable. Ronke’s favourite piece of clothing is knee length dresses, they make her comfortable, chic and elegant. Knee length dresses end up being effortless to wear, as they are comfortable tending to be matched with either sandals, flats, high heel slides or boots.

Rock the scent
 So Pretty by Cartier does the magic for her.

Let the design speak
 She discloses, “I honestly do not have a favourite designer, if I like a design, I just buy, not necessarily because of the name. What interests me is the design itself.”

Wow with accessories
  Ronke’s favourite accessory is her Rolex wristwatch, but one fashion piece that she cannot leave the house without is, her handbag.

All Rukkies
  The boutique owner does her shopping in her boutique, Rukkies in Lagos. She adds, “Charity begins at home.”

Obagi, the secret of her flawless touch
  For over 20 years, Dr. Zein Obagi has been leading the skin care industry with the Obagi products for anti-ageing and skin health. Obagi skin care offers several condition-specific skin treatments to gently yet aggressively help treat your skin concerns.
  Obagi is a world-renowned brand with one of the highest rates of efficacy.  You wonder, the secret behind Ronke’s flawless skin, it is Obagi.


Introducing You to Cynthia Chisom Umezulike


For those in the fashion industry or anyone who has seen last week’s ‘Come Dine With Me’, UK's Channel 4's highest rated show drawing in an average of 4-5 Million viewers per episode, Cynthia Chisom Umezulike is certainly not a new name, but there is much more to the Nigerian model than just a pretty face.
Scouted at the age of 15 in her native Nigeria, Cynthia got her first break at the Ford Model Awards Nigeria, taking part in the Nigerian Fashion Week and the Nigerian Model Awards. In 2006, she became Miss Tourism Lagos and was selected to represent Nigeria at the Miss Bikini World in Taiwan. In 2010, Cynthia went on to win Miss Commonwealth International Nigeria, a title the model deployed to raise awareness for the Save the Children Foundation, a charity organisation she volunteers for and supports and her own charitable foundation Blessings and Blossoms Foundation, which aims to provide school supplies and textbooks for children in need. As Miss Commonwealth Nigeria, she also represented Nigeria alongside 50 other delegates from around the world at the Miss Commonwealth International.
The above are not the only titles this young woman holds. With Chief Justice of Enugu State and a professor of intellectual property for a father and a professor of women education and consultant on adult education for a mother, Cynthia has followed the footsteps of her academic parents and boasts a Master's degree (LLM) in Human Rights Law from the University of London, Queen Mary and will soon be embarking on a doctorate programme focusing on the International Laws on the Right of a Child.
Brainy and beautiful, since her move to London to pursue her Master’s in favour of a call from the Nigerian bar, Cynthia has managed to balance academics with modelling, often opting for London Fashion Week shows in order not to disrupt her studies. As well as walking at Vauxhall Fashion Scout show, showcasing for Jasper Garvida and celebrity designer Rhiannon Jones Bolshie alongside Nigerian couturiers Adebayo Jones and Yemi Osunkoya of Koshiba, Cynthia has also been featured in numerous international publications including New African Woman, FAB Online, The Sun, The Voice to name a few.
Once an awkwardly thin teenager, now a beautiful and confident young woman, Cynthia has also completed her first book titled Parallel Sapphires – Rules to Inspire which, drawing on her on experience growing up, offers a detailed guidance on how teenagers can build their self esteem, accept their true worth and realise their full potential.
Naming the former United States Secretary of State Condoleezza Rice, one of 20th century's most influential figures, Eleanor Roosevelt, and entrepreneur and fashion icon Victoria Beckham as her inspirations and her dad as her role model, it seems Cynthia is set for higher heights.
With more TV appearances lined up and selected as one of the models for the Africa Fashion Week London 2012 to walk at London Spitalfields on 3-4 August, there is much more to come from Cynthia than ‘Come Dine with Me’.



 

Fashion Designers’ and Craft makers’ Young Designer Awards welcomes the world, with a showcase of International Fashion, Beautiful Models and of British Cutting Edge Fashion.




This summer marks one of the most memorable seasons in London’s history the diamond Jubilee celebration honouring her Majesty Queen Elizabeth II and the arrival of the greatest show on earth the London 2012 Olympic and Paralympic Games.

With the country on such a high fashion Designers’ and Craft makers’ Young Designer Awards, which is the brainchild of Knitwear Designer Joanna Marcella is inviting International fashion & accessory designers along side our British fashion designers to London on the 27 October 2012 to show their collection in a gala show to an audience of fashionistas and media at the Pullman  London Hotel St. Pancras (formally the Novotel Hotel ) 100 -110 Euston Road London England NW1 2AJ.

This will be an exciting networking event celebrating the work young designers in the FDC Young Designer Awards, showing one innovative garment, rising designer brands based in the UK will showcase their new collection in the Radical Designer Award and the really young talent will show their talents for the first time in Celebration of Young Fashion Designer Award.
Joanna Marcella says, “This event is a wonderful gem and we are keen to make it an international event where designers from all over the world can show a collection and bring their creations to a wider audience.”
The FDC Young Designer Awards promises to be an event not to be missed, not only will attendees be privileged to witness the collections of new up and coming designers of the future, winners will be selected for a chance to showcase in “Fashion Designer Expo Florida” and New Jersey Fashion Week.
Designers who wish to participate, sponsors who wish to support or press who want to attend please email: Joanna Marcella on email: joanna_marcella@hotmail.com


                                                                     ---End---

Editor’s notes:

For more information and images:
Contact: Joanna Marcella
Mobile: +44 (0) 7940 647 102
Email: joanna_marcella@hotmail.com
http://www.facebook.com/pages/Fashion-Designers-and-Craft-makers-Network/190789304273133


Our Early bird FDC Young Designer Awards tickets can be purchased NOW! for the 2012 FDC

Young Designer Awards at a highly subsidised price of £9.50 + BF, this is for a limited period only (until 23 July 2012) please click the link:http://www.eventbrite.com/event/3925164272

Even if you can't make it this is a really easy way to support the work we do with extremely talented budding young designers, the money will go towards the trophies and other prizes.

2012 Fashion Designers and Craft makers (FDC) Young Designer Awards takes place on Saturday 27 October 2012 at 4.30 pm - 9 pm at the Pullman London St Pancras (previously Novotel) hotel 100 -110 Euston Road London NW1 2AJ

 This year’s young award winners have also been offered fantastic opportunities to debut a collection in New Jersey Fashion Week and The Fashion Designers Expo Week based in Florida.
“Fashion Designer Expo Florida” is an exciting Fashion Week designed to show the world new fashion superstars, showcasing the best emerging talent from all over the world, FDE Florida offers the excitement and exposure that emerging fashion talent need, from extravagant runway shows to lavish parties.

Joanna Marcella the founder of the FDC Young Designer Awards says “Our unique selling point is that our event recognises young multicultural design talent and catapults young fashion designers right on to the international fashion stage.”

This year in our young designers category they are being asked to pay homage to the brilliant fashion designer Alexander McQueen by researching his work and take inspiration from deigns that are considered works of art. The young designer awards aims to provide a platform for creative geniuses who are edgy and original and are not afraid to take risks. The event seeks to find future trailblazers who think outside of the box.

Joanna continues “The FDC Young Designer Awards has been growing from strength to strength and our reputation has reached all corners of the globe, any young designer who would to be part of the great project can now apply to come on board.



Friday, June 29, 2012

TÓTÉ CLASSICO by Bola Obileye


The collection is aptly named 'TÓTÉ Classico' as it features tribute bags to some of the designer's  favourite classic bags as well as some fresh new designs 

According to Bola..."Making bags in Nigeria is a great challenge given our limited resources, machinery and expertise, it's a huge learning curve for us at TÓTÉ but we continue to take one step at a time, learning and adapting our production to the reality on ground".As you can imagine we endure a lot of wastage in our aim for perfection but we continue to strive to create handbags of great quality and although it's tough...I remain very very proud of our heritage that our handbags are made on "NIGERIAN SOIL".....
 
Today, it is her joy to share with you all my second collection of Ankara (and leather) bags... TÓTÉ Classico..











So here you have it peeps... I hope you like...
Should you wish to take a closer look at the bags..check us out at:
TÓTÉ Collection, 46 Awolowo Road, Ikoyi
Social Place, 96 Awolowo Road Ikoyi
L'espace 19 Olosa Street, Off Tiamiyu Savage Street, VI, Lagos


Credits:
Photography: A Fayemi
Makeup: Samantha Lascelle
Model: Monique
T-shirts: Tees by Tubo
Iro & Bubas by Bola Obileye
Fashion Styling & Art Direction: Bola Obileye

SABUNTA.COM REDEFINES NIGERIA’S ONLINE FASHION SHOPPING EXPERIENCE









The world is a global village and almost everything is now done online; from airline check-in to meeting up with friends via social networking sites and even studying; the list is endless.

One aspect of life which isn’t left out is Fashion & Style. Trendy pieces, notable brands and fashion accessories can now be viewed from the comfort of our homes. Even better still, in more developed countries, one can actually acquire them by shopping online and having it delivered right at your doorstep. Such bliss!

This bliss was previously out of reach of Nigerian divas and men of style, but not anymore!

Introducing SABUNTA.COM - the largest online Fashion store in Nigeria. We are here to offer Nigerians great deals and the biggest selection of today’s top fashion shoes, clothing, accessories, including all the favorite international brands and more nationwide.

With over 100 global brands on offer, there is definitely something for everyone. From the fashion forward professional woman, the busy suave gentleman, to the fun loving students and everyone who recognizes quality and style. SABUNTA.COM offers a convenient, innovative and better way to shop.

The SABUNTA.COM shopping experience is centered on a huge selection of top quality products, great customer service and most especially saving Nigerians the time of being stuck in traffic. With SABUNTA.COM, you now have 100% easy, fast and secure shopping anywhere at any time.

The best part is there is no risk in trying this new shopping experience as SABUNTA.COM offers FREE and FAST DELIVERY of products, and returns them for free as well. We also offer secure and easy payment options suiting everybody.

SABUNTA.COM is made up of an international, diverse & young team, building a great company from the ground up along with the best of local expertise.
The parent company Rocket Internet, who have invested in major e-commerce websites like Groupon, Zando and were early investors in Facebook, have now invested in Sabunta.com making it Nigeria’s biggest fashion e-commerce website with over 100 global brands to start.
Leonard Stiegeler is the Managing Director of Sabunta and heads the major developments of the new Rocket Internet venture from Lagos, Nigeria. He brings a wealth of experience from previously engaging roles where he was a Cooperation Partner at the Boston Consulting Group and attended The London School of Economics. Leo’s most recent role was as Business Development Manager at Zando (Sabunta's sister company, located in Cape Town, South Africa) where he expanded the market share of the e-commerce website to become the biggest online fashion site in South Africa.
Anthony Vita, a Princeton University graduate, is Sabunta's Vice President of Operations where he’ll perform his role from its base in Lagos, Nigeria. Prior to Rocket Internet, Vita spent two years as an Investment Banking Analyst at Deutsche Bank in New York and three years as an associate at Apelles, a private equity fund, in New York City as well. He most recently served as VP Operations for Zando in Cape Town since January 2012 before joining Sabunta.
Onyeka Akumah is the Marketing Leader at the new Rocket Internet venture – Sabunta. He graduated from Sikkim Manipal University, India with a First Class Degree in Applied Information Technology. He oversees all traditional and new media marketing operations coming from his most recent role where he was Online Marketing Manager since December 2010 at Wakanow.com. His previous roles also includes functioning as E-marketing coordinator for Deloitte in East, West & Central Africa and before that, Webmaster for British Council, Nigeria.
Sabunta.com aims to revolutionize the fashion shopping experience in Nigeria. Are you ready for this new shopping experience? Then start off by visiting the Website, www.sabunta.com and sign up for the newsletters to receive a N1000 discount immediately. You can also visit the Facebook page, and don’t forget to hit the “LIKE” button!

SABUNTA.COM - Welcome to a new online fashion shopping experience.


·       Website: Sabunta.com
·       Facebook: www.facebook.com/Sabunta             
·       Twitter:  https://twitter.com/#!/SabuntaOnline
·      #sabuntaswag @sabunta