JD7 Unveils 2010 Collections

BY OYINDAMOLA LAWAL
WITH five years of celebrating, promoting and recreating African fabrics and fashion, one of the a-list fashion outfits in the country, JD7 is set to unleash its 2010 collection as part of its anniversary celebrations.
Tagged Spectrum Extreme, the show is scheduled to hold on Sunday, November 8, at the ballroom of the Victoria Crown Hotel, Ajose Adeogun, Victoria Island, Lagos.
The high profile fashion house, over the years, has attracted patronage both national and international for its ability to use in-expensive African wax print material.

DATA Edna Okorodudu, proprietor of the wave-making outfit, has innovatively transformed African fabrics into delightful and wearable works.
With every anniversary, the outfit has played on a theme, which tends to celebrate Africa’s creativity.
From And Light permeates Darkness (2005) to Unlocking the potential of Africa (2006) and Colours of Africa (2007), there has been a celebration of fashion done the African way
Destination Africa, which was the theme last year, featured a number of Africa designers and their collections.
Okorodudu disclosed that Spectrum Extreme would show 2010 designs ranging from chic daywear to elegant evening ensemble, office wears, ready-to-wear, couture, colours to mention a few, all made from African fabrics. “I am ready for the international market,” she says.

THE event is set to start with red carpet cocktail reception, after which it will unveil the seven corporate colours representing the rainbow and the JD7 couture 2010 theme.
In addition to that, the show will also launch JD7 couture’s ready to wear collection — preview, fifth year anniversary fashion show and catwalk for the Love of fashion.
Having to select right fabrics, colours and designs that suit her clients’ complexion, shape and status have earned the outfit its well-deserved spot in the fashion industry.
“I tell my clients what suit them and what do not. I have a personal data file for all my clients. Just speaking to a client, I'm thinking of colour tones, fabrics that will complement the skin tone, even to my models. It comes to me naturally,” she says.
Okorodudu adds, “one of the challenges is getting the accessories to work with. There is a limit, in this part of the world, to the many beautiful accessories that you can use to spice up your outfits, which we do not have. But luckily, we have very creative people around and work with them often to make accessories for my clothes.”
According to her, “I get inspiration from people, from fabrics, from things around me, from other designers. Sometimes, if I wake up, something just comes to me. However, God gives me the greatest inspiration. If you go to the wild and you look at nature, you'll know that God is the greatest designer.”