momo

Momo’s Luxurious, Alluring Feel For 2009
BY Oyindamola Lawal
African fashion is about to step into the limelight. One of Nigerian International fashion designer, Fati Asibelua of Momo, recently launched a combination of rich ceremonial heritage, traditional patterns, and vibrant colours for 2009.
Her spring/ summer 2009 collection is inspired by some of the most influential and glamorous fashion icons of the twenties century; it embodies the timeless style of icon past and present, in particular Audrey Hepburn, and mixes it with traditional African patterns.
However, Hepburn’s entirely original look has become the benchmark for modern elegance and the Spring range from Momo embodies her modern sense of elegance fused with the romantic look and use of colour popularized in the early 1980s.
Momo’s 2009 collection highlight the feminine silhouette, the collection features short and long dresses ideal for summer occasion wear. Design in wispy sheer silks with light airy volume, weightless layering and soft drapery provide fluid ethereal shapes. At the heart of the collection is the Grecian goddess dress. The sensual one shoulder style is accentuated with knotted and twisted necklines providing a modern edge to the classic cut.
A colour palate of fresh pastel in soft summery hues evokes a sense of freshness and optimum symbolic of spring’s new beginnings. Pop of clean clear turquoise; fun and optimistic lemon; and refreshing soft limes are reminiscent of blossoming flowers.
Over the years, the leading African label Momo has been seen on some of the world’s most renowned models including Alek Wek, Liya Kebede and Oluchi and has built a reputation as one of Africa’s most influential, exclusive and sought after fashion brands.
The company was founded in 2000 with the inception of fabric boutique but has expanded into a brand specializing in fabrics, high-fashion clothing, fashion accessories and lifestyle products. For the past eight years, Asibelua continues nurturing a substantial following in the Nigerian fashion industry. Momo’s creative Director presents an intense ambition, an artistic spirit and a global fashion perspective.
Staying true to its heritage, Momo’s spring/summer collection delivers a delightful visual collage with a timeless mix of African print in stripes, polka dots and checks. Used for special ceremonial purposes, these traditional African patterns are found in handcrafted, indigenous textiles across the African continent. The mix of traditional patterns with this season’s bright colours and modern shapes offers an exciting blend of African culture with a luxurious and alluring styles.