Life on international runway beckons

BY OYINDAMOLA LAWAL

CONTENT developing company, Idea Media, is set to organise a modeling reality TV show tagged Making of the Next Nigeria’s Super Model.
The show is modelled after similar projects that produced the likes of Oluchi Onweagba-Orlandi; former Miss World, Agbani Darego; Best Model of the World, Bunmi Ademokoya; 2008 Britain’s Top Model of Colour, Ibukunoluwapo Jegede and Warebi Martha, on the runway.
The show, with the aim of exposing Nigerian models to the world, it would be aired on both local and international TV stations such as Silverbird, Ben TV and DSTV, among others.
According to the CEO Idea Media, Lanre Towolawi, “ the company came up with the reality based talent search, which is not the average reality show, where you just see the glamour. It’s going to be different; it’s going to cover day-to-day life of models and what they go through during auditions.”
He said, “contestants are not going to live in a house; we will have10 cameras for them, which will video them in their different houses and locations. This is going to be a hustle.”

TOWOLAWI, who used to work with BBC London, further said: “There will be no elimination, but on the day of the grand finale, the winner will emerge based on his or her performance and task. Moreso, we will have judges from UK and Nigeria. The reason we’re making it international is because modeling is not actually a career, so, we are partnering with D1 international modeling agency.”
Speaking on who is qualified to enter the contest, he said, “It’s an open audition. It’s open to everybody. Some agencies are looking for plus size models while some are for glamour fashion models, and host of others. The forms will be on sale at Intercontinental Bank.”
He added, “the winner will get N1 million, a car and a modeling contract; first runner-up gets N500, 000, a trip to Dubai and a modeling contract while second runner up will have N200, 000 and a modeling contract.”