E-Jam
Records’ corporate artiste Dr Cryme won the most bankable young artiste for the
year 2011 under review by the GH Review news paper. 2011 was very good for the
young artiste as he made Ghana proud by winning the Golden Heart Award in UK
and most influential artiste same during at the High School Honours. He has
been very quiet since last year December to date due to ailment which made his
management call off various performances and endorsements.
Dr
Cryme is currently Samsung’s brand Ambassador sharing same platform with the
likes of Beyonce, Michael Essien, Banky W, Sasha, Didier Drogba among others.
He has also been appointed the official Manager of the new E-Jam Records sister
company “Twipop Records” due to his high networth and good plan implementation.
He is the Tema artiste with the highest network currently and is poised to be
Ghana’s key and most respected brand in the near future with consistency.
His
manager and CEO of E-Jam Records, Korsah-Brown emphasized that celebrities
should not confuse branding with SWAG but should leverage on good corporate
associations to boost their branding. He added that though Dr Cryme just
released his first album, his branding has made him more popular than the pace
of his music. He also debunked rumours that Dr Cryme’s Europe tour has been
cancelled and added that the Management team is considering countries to be
toured within two weeks to avoid the artiste being out of the system for a long
time. Mr. Korsah-Brown confirmed that Dr Cryme’s album is available on itunes,
silverbird shops, Big Ben music shops and various music outlets around the
world. The Record label plans to shoot his “more fans” video in February this
year. The Video will involve Dr Cryme’s fans all over the world, and details
will be released soon.
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