The rapper latest music video release is directed by artist Marco Brambilla. The track is the first single off Yeezy’s upcoming album to be released this fall. Marco Brambilla, who directed the video, recently told Vulture that the theme of "Power" was a fall from grace; a visual metaphor for his high-profile plummet last year after stealing the mic from Taylor Swift at the VMAs.
"It visualizes power, and him as the icon as power," said the director, who West hand-picked after seeing his "Civilization" installation at the Standard Hotel. "At the end of the piece it challenges the power that I set up at the beginning. It's an elliptical piece of storytelling."
The one-take "Power" video starts with a stylized shot of a dark-clad West with glowing eyes, surrounded by pillars and wearing a 15-pound Horus piece around his neck. The camera pulls back to reveal the rapper on a living canvas, surrounded by mythological chaos: angels and nymphs cavort around him, levitating servants pour water upside-down onto their faces, two sword-swinging goons come flying at each other in slow-mo, and a giant sword threads through a halo above West's head.
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